{"id":43539,"date":"2024-03-28T10:06:36","date_gmt":"2024-03-28T09:06:36","guid":{"rendered":"https:\/\/installateurszaken.nl\/?p=43539"},"modified":"2024-03-28T10:06:36","modified_gmt":"2024-03-28T09:06:36","slug":"is-er-ook-een-oplossing-voor-marketing","status":"publish","type":"post","link":"https:\/\/installateurszaken.nl\/index.php\/2024\/03\/28\/is-er-ook-een-oplossing-voor-marketing\/","title":{"rendered":"Is er ook \u00e9\u00e9n oplossing voor marketing?"},"content":{"rendered":"<div id=\"pl-43539\"  class=\"panel-layout\" ><div id=\"pg-43539-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-43539-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-43539-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-31480\" src=\"https:\/\/installateurszaken.nl\/wp-content\/uploads\/2021\/12\/Willem-de-Vries.jpg\" alt=\"\" width=\"518\" height=\"330\" srcset=\"https:\/\/installateurszaken.nl\/wp-content\/uploads\/2021\/12\/Willem-de-Vries.jpg 932w, https:\/\/installateurszaken.nl\/wp-content\/uploads\/2021\/12\/Willem-de-Vries-600x382.jpg 600w, https:\/\/installateurszaken.nl\/wp-content\/uploads\/2021\/12\/Willem-de-Vries-768x489.jpg 768w, https:\/\/installateurszaken.nl\/wp-content\/uploads\/2021\/12\/Willem-de-Vries-300x191.jpg 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/>\u2018Wordt het leven makkelijker als alle vraagstukken op slechts \u00e9\u00e9n manier aangepakt kunnen worden?\u2019 Die vraag kwam in me op toen ik het thema van dit nummer zag: \u2018all-electric\u2019. Wat ik op dit moment weet over de installatiebranche, is dat nu al veel apparatuur elektrisch aangestuurd wordt. Maar verdwijnt de gasgestookte cv-installatie helemaal? Voorlopig nog niet. Want voor veel gebouwen is een hybride installatie de enige oplossing of gelden zelfs uitzonderingsregels. En wat nu als waterstof een optie blijkt? Of juist warmtenetten? Weet u het? Top, want dan heeft u een voorsprong op uw concullega\u2019s.<br \/>\nMaar volgens mij is nog helemaal niet zo zeker wat in uw vakgebied nu d\u00e9 oplossing wordt. En in mijn vakgebied marketing gaat het juist om het kiezen van andere oplossingen. Het zou wat zijn, als iedere ondernemer dezelfde positionering kiest als de concurrentie en op dezelfde manier communiceert, de verkoop aanpakt of exact dezelfde prijsstelling hanteert.<br \/>\nIn het marketingvak is maar \u00e9\u00e9n ding zeker: er gebeurt altijd wel iets dat invloed heeft op de business van bedrijven. Zowel op technologisch, politiek als economisch gebied. En zelfs op het gebied van sociaal\/culturele, ecologische en demografische aspecten zijn er altijd wel ontwikkelingen. Denk maar eens aan de toenemende bewustwording over de gevolgen van klimaatverandering. Binnen huishoudens leidt dat tot vragen als: wel\/geen warmtepomp of zonnepanelen. Of aan de krapte op de arbeidsmarkt die vooral veroorzaakt wordt door een vergrijzende bevolking.<br \/>\nAllemaal ontwikkelingen waar managers van ondernemingen juist heel goed naar moeten kijken. Juist ook om kopzorgen te beperken en kansen optimaal te benutten.<\/p>\n<p>Willem de Vries is Managing Partner van STEM Industrial Marketing Centre. Het kenniscentrum op het gebied van marketing voor technische B2B bedrijven. Neem gerust eens de proef op de som en kom naar een proefcollege over de inzet van marketingtools voor jouw technische bedrijf: <a href=\"https:\/\/bit.ly\/stem-proefcollege\">https:\/\/bit.ly\/stem-proefcollege<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u2018Wordt het leven makkelijker als alle vraagstukken op slechts \u00e9\u00e9n manier aangepakt kunnen worden?\u2019 Die vraag kwam in me op toen ik het thema van dit nummer zag: \u2018all-electric\u2019. Wat ik op dit moment weet over de installatiebranche, is dat nu al veel apparatuur elektrisch aangestuurd wordt. Maar verdwijnt de gasgestookte cv-installatie helemaal? Voorlopig nog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[238],"class_list":["post-43539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-artikel-editie-maart-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is er ook \u00e9\u00e9n oplossing voor marketing? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/installateurszaken.nl\/index.php\/2024\/03\/28\/is-er-ook-een-oplossing-voor-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is er ook \u00e9\u00e9n oplossing voor marketing? -\" \/>\n<meta property=\"og:description\" content=\"\u2018Wordt het leven makkelijker als alle vraagstukken op slechts \u00e9\u00e9n manier aangepakt kunnen worden?\u2019 Die vraag kwam in me op toen ik het thema van dit nummer zag: \u2018all-electric\u2019. 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href=\"https:\/\/installateurszaken.nl\/index.php\/category\/column\/\" rel=\"category tag\">Column<\/a>","rttpg_excerpt":"\u2018Wordt het leven makkelijker als alle vraagstukken op slechts \u00e9\u00e9n manier aangepakt kunnen worden?\u2019 Die vraag kwam in me op toen ik het thema van dit nummer zag: \u2018all-electric\u2019. 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